Source: http://blog.scssoft.com/2016/02/american-truck-simulator-releasing-today.htmlSCS Software said:
We are only hours away from the release of American Truck Simulator!
The official street date is February 3rd, but as we see it, it would be too cruel to let you wait until tomorrow morning.
We were thinking of unleashing the game at midnight Prague time. However, going through all the release process late at night and staying on alert for a while after the game gets out to see if no hot-fixing is needed immediately takes some hours. The release crew would not get to bed before 4 am.
So here is the plan: We will start the release process this evening already (CET time zone), and while we are not sure if we'll need an hour or three to press all the buttons that must be pressed, we expect that the game will unlock a few hours before midnight already. Both the keys sold in digital channels as well as keys in retail boxes will start working at the same time. Looking at the clock now, you should be able to play the game in less than 12 hours!
We'll be updating you on the situation through our communication channels, watch our Twitter or ATS facebook for quick updates.