Arriva Transitional Brand 2017

Do you approve of the new Arriva logo?


  • Total voters
    193

N531 DWM

I like Darts.
Oct 25, 2016
884
Favourite Truck
Scania
From the 20th of February 2017 Arriva UK PLC trademarked some new logos on the Intellectual Property Office none of these logos have publicly made an appearance but im sure at some point this year they will just shared for the thoughts of others :)

[UK00003207712]
upload_2017-2-21_5-20-47.png

[UK00003207713]

upload_2017-2-21_5-20-53.png

[UK00003207714]
upload_2017-2-21_5-21-2.png
 
Last edited:

N531 DWM

I like Darts.
Oct 25, 2016
884
Favourite Truck
Scania
Oh dear lord that is bad.
I think the font is lovely but the crest is awful, its all part of the 2017 rebrand programme, say bye to the all the current liveries too including MAX and Sapphire.
 

NatE400

Well-Known Member
Oct 28, 2016
256
like the lettering but the bloody logo looks like a 2 year old's scribble, who agrees.
 

Alex

Member
Oct 27, 2016
54
What will happen to the current sapphire and max branded buses? i know they have the names embeded into the seats ect
 
Last edited:
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whistlehead

Alias Mr Hackenbacker
Staff Team Leader
Forum Moderator
UKDT
Premium Subscriber
Dec 10, 2015
1,398
Same as the general opinion here, nice font but awful logo. making the rings lock together to make an A is horribly over-literal and defeats the entire point of having the interlocking "wheels" of the original logo. The logo also looks overly fussy next to the nice, clean typeface
 

SatoshiAaron

Well-Known Member
May 24, 2016
220
I really love the font, but then again the current Arriva font looks nice also. The rings are terrible. Their current logo is actually rings, but the reason I like their current one is because you can't tell they are rings.

a59e4693f9aea662f921dbe1718b81bc.jpeg


I don't think logos with rings in them have ever looked very nice.
 

Onionwolf

Master of the Bodge
Jan 18, 2016
191
The new Arriva logo looks like a kid designed it during lunch time. The font is actually ok and quite acceptable.
 

leyland1195

New Member
Apr 1, 2016
27
Same as everybody else the logo looks almost like a football team badge has that sort of design i could just imagine on a shirt
 

N531 DWM

I like Darts.
Oct 25, 2016
884
Favourite Truck
Scania
What will happen to the current sapphire and max branded buses? i know they have the names embeded into the seats ect
Sorry about the late reply, Sapphire, MAX and Frequenta are being scrapped and all replaced with new names and five new liveries unfortunately i can not share the liveries the names for the five however are Premium (Sapphire Replacement) Express (MAX Replacement) Frequent (Frequenta Replacement) Go Green (Hybrid Replacement) and Standard Corporate all of which carry a new style of livery except as the same as now different colour schemes.
 
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Enviro400Taco

that annoying one from Leeds
Oct 30, 2016
1,782
Favourite Truck
Scania
I like the font but the logo is just :eek:. It will be weird when the Sapphire and Max brands change as well as Hybrid. Is the corporate livery staying the same though? And will that arriva colour be staying?
 

Sambob_12

Controlling your content since 2018
Forum Moderator
Content Control
Premium Subscriber
Oct 26, 2016
527
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Scania
like most people, I like the font and don't like the logo :mad:

It's gonna be weird seeing different logos on the buses as I've seen the current one for as long as I can remember! :) I hope they keep the blue colour for the original buses though, I like it and I'll probably miss it if it gets changed. :tearsofjoy:
 

ThisIsAlex

Walking out the door with your bags 🛍
Apr 13, 2016
494
Favourite Truck
MAN
It looks like the original logo is unravelling... (A bit like their services :tonguewink:)
 

wardle man

Well-Known Member
Apr 16, 2016
218
Hopefully this is not there new livery, it's so empty and dull.

The new logo it not to bad, the only thing that let's me down is the rings.
 

BailsBach

Well-Known Member
Aug 1, 2016
138
Hopefully this is not there new livery, it's so empty and dull.

The new logo it not to bad, the only thing that let's me down is the rings.
I wouldn't say that's the livery. It's probably being stripped or being remade for the new livery. If that IS the livery, Arriva have become an even worse shambles imo... :(